Straight talk on stage.

• Keynote 01

  Customers buy differently with AI.

  AI is already there for the customer. Very few providers notice it. The presentation shows how customers search, compare and decide today, what is written about you in AI answers, and what role the salesperson takes on when the customer already knows everything. For sales management and executive boards.

  Slides for the presentation

• Keynote 02

  Crime Scene Sales: The Customer Dilemma

  The real crime scene is on the customer's side. Today, customers research, compare and decide as a team — the salesperson is just one of many influences. Those who stop selling and start investigating sell more.

• Keynote 03

  The Magic Triangle: Why CRM Projects Fail

  A framework from 35 years of CRM practice, from Dell to Cisco. The cause is never the system. It's the missing triangle of processes, people and leadership around it.

• Keynote 04

  The AI File: Field Sales Is Dead. Long Live Field Sales.

  What's hype, what's real — and what AI does to customers before sales even reaches them. AI doesn't replace salespeople. It makes the good ones better.

Formats

• Keynote (30–90 minutes)
• Business talk
• Moderation
• Workshop
• Expert talk