Steffen Baermann
    DEEN

    Speaking

    Straight talk on stage.

    I don't take the stage to please. I take it to trigger something. No slide battles — every keynote delivers two or three concepts the team can apply the very next morning.

    Steffen Baermann on stage during a keynote
    Keynote, Speakers Excellence

    • Keynote 01

      Crime Scene Sales: The Customer Dilemma

      The real crime scene is at the customer's end. Today, customers research, compare and decide as a team — the salesperson is just one of many influences. Those who stop selling and start investigating sell more.

    • Keynote 02

      The Magic Triangle: Why CRM Projects Fail

      A framework from 35 years of CRM practice, from Dell to Cisco. The cause is never the system. It's the missing triangle of processes, people and leadership around it.

    • Keynote 03

      The AI File: Field Sales Is Dead. Long Live Field Sales.

      What's hype, what's real — and what AI does to customers before sales even reaches them. AI doesn't replace salespeople. It makes the good ones better.

    Formats

    • Keynote (30–90 minutes)
    • Business talk
    • Moderation
    • Workshop
    • Expert talk
    Award ceremony at Speaker Slam 2025
    Customer Award, Speaker Slam 2025

    Winner of the Customer Award by Speakers Excellence at Speaker Slam 2025

    Voices

    "Honestly: this is gold. Nobody brings AI and sales together like Steffen."

    Florian Hübner aka Herr_Tech

    Booking

    Keynote bookings run exclusively through Speakers Excellence.

    View booking profile

    Speaker kit with photos, short bio, topic abstracts and technical rider available on request.