TALK 2
CRIME SCENE: SALES.
WHY CUSTOMERS DON’T BUY
- TOPIC
- Why customers don’t decide despite good offers, and how your sales team changes that
- AUDIENCE
- Sales teams and their leaders
- FORMAT
- Talk of 30 to 90 minutes, or a full-day workshop
- GOAL
- Your team spots early whether a customer wants to buy, and gives them the confidence to do it.
WHY THIS TALK
Many deals aren’t lost to a competitor. They’re lost to one sentence: “Let’s hold off for now.” That’s where the biggest potential in your pipeline lies.
CONTENT, TOLD AS A CRIME STORY
The case. A deal where everything was right.
The clues. The warning signs you can spot early.
The evidence. What the customer needs to decide.
The solution. How your sales team gives them that confidence.
WHAT YOUR TEAM TAKES AWAY
- 01
A warning-sign check for every deal
- 02
The evidence that gets customers to sign
- 03
Questions that create clarity early