Insights
Books
Two books. One subject: how AI changes customers, markets and companies.
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01 — Published
Der KI-Tsunami
How artificial intelligence is changing sales — and what leaders need to do now. Clear pictures, hard consequences, concrete options: frameworks, roadmaps and everyday tests that turn knowledge into action.
Central question
What does AI change in sales for good — and what is just hype?
Audience
Leaders and decision-makers in sales, management and transformation.
Language
German
02 — In progress
Kunden kaufen anders mit KI
The thesis: before AI changes the seller, AI changes the customer. The focus is on changed customer behaviour — how customers search, compare and make buying decisions with AI. And what that means for companies and sales: for visibility, proposals, conversations, roles and leadership.
The book is in progress and not yet published. It is planned to be presented in autumn 2026 in connection with the next lecture in Belgrade.