Steffen BaermannInsights
Books
Two books. One subject: how AI changes customers, markets and companies.
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01 — Published
Der KI-Tsunami
How artificial intelligence is changing sales — and what leaders need to do now. Clear pictures, hard consequences, concrete options: frameworks, roadmaps and everyday tests that turn knowledge into action.
Central question
What does AI change in sales for good — and what is just hype?
Audience
Leaders and decision-makers in sales, management and transformation.
Language
German
Five principles from the book
Five principles for capable companies.
01
Clarity beats comfort.
Honest pictures, honest consequences, honest options — even when they are uncomfortable.
02
Value by the next working day.
No tech lecture, but tools that save time immediately: proposals, customer emails, reviews, tenders.
03
Low barriers.
No IT project, no special software. One main tool, clearly applied.
04
The human decides.
AI is a sparring partner, not a decision-maker. Advice and responsibility stay with the human.
05
Data protection enables.
Those who know the rules can use AI without giving away data.
02 — In progress
Kunden kaufen anders mit KI
The thesis: before AI changes the seller, AI changes the customer. The focus is on changed customer behaviour — how customers search, compare and make buying decisions with AI. And what that means for companies and sales: for visibility, proposals, conversations, roles and leadership.
Publishing end of 2026. If you would like the book in advance as a PDF, sign up here.