Steffen Baermann's AI approach
From tsunami to
capability to act.
AI is a tsunami, not a wave: it permanently changes sales and companies. No tool catalogue, no technology lecture — a sober understanding, clear consequences, immediately usable steps.
Guiding principle: Clarity beats comfort.
01 — The starting point
The AI-informed customer is already here.
The change begins with the customer, not inside the company. Customers use AI before they speak to a provider — and arrive at the conversation better informed. This shifts the role of sales: away from delivering information, towards providing context that creates certainty and relevance.
58 %
of people in Germany use AI.
41 %
ask AI first — for almost every question.
69 %
in B2B want AI statements verified by a human.
Figures from insurance sales
"Customers use AI to prepare for decisions. Sales uses AI to prepare better for its customers."
02 — The principles
Five principles.
01
Clarity beats comfort.
Honest pictures, honest consequences, honest options — even when they're uncomfortable.
02
Value by the next working day.
No technology lecture — tools that save time immediately: proposals, customer emails, reviews, tenders.
03
Low barriers.
No IT project, no specialist software. One main tool, clearly applied.
04
The human decides.
AI is a sparring partner, not a decision-maker. Advice and responsibility stay with people.
05
Data protection enables.
Those who know the rules can use AI without giving away data.
03 — Formats
From talk to training.
Book „The AI Tsunami“
The strategic foundation: diagnosis, the role of sales, options for action.
Talks & Keynotes
The wake-up call for leadership and teams — forces, case examples, the new customer reality.
AI Breakfast
A free morning session: understand, know the risks, solve a real task on your own device.
„AI Fundamentals“ Training
Four hours in person: tool literacy, data protection, hands-on with a prompt collection.
Sales Training with AI
Tailored: understand the AI-informed customer, use AI as a sparring partner.
Who delivers the approach
Speaker, author, lecturer.
Over 35 years of B2B management experience, including at Cisco and Dell, active teaching in sales management, and author of the book "The AI Tsunami". Lecturer in the AI Masterclass of "Mr. Tech" (Florian Hübner) — AI competence close to the frontier of development, translated into the language of business and sales.
Credentials
Book
„The AI Tsunami“ — AI and the future of sales
Award
Customer Award, Speaker Slam 2025 (Speakers Excellence)
Teaching
UE Berlin · ISM Berlin · Rome Business School Belgrade
Masterclass
Lecturer with „Mr. Tech“ (Florian Hübner)
Experience
35 years of B2B management, including Cisco and Dell
Current offer
AI Breakfast for businesses and trades.
A free morning session for small businesses and trade companies from the Wittenberg district and the Dessau region. AI explained clearly, data protection clarified, and everyone solves a real task from their own business on their own device. Ten places.
Venue: The Farm and Friends, Theatersaal · Bräsen 28, Coswig (Anhalt)