TALK 1
THE CUSTOMERWAS HERE.
- TOPIC
- What shifts across your whole company when the customer asks AI first
- AUDIENCE
- Executive leadership and leaders in sales, marketing and product
- FORMAT
- Talk of 30 to 90 minutes, or a full-day workshop
- GOAL
- You know what is shifting in your company and where to start.
WHY THIS TALK
More than half of B2B buyers use AI to compare vendors before they talk to a salesperson (Forrester). So AI is helping to inform your customer. That affects not just sales, but the whole company. And it opens up new opportunities.
CONTENT: FOUR SHIFTS
Recommendation. AI helps decide which vendors the customer contacts. Show up there, and you win new inquiries.
First contact. The customer arrives informed. Inside and field sales go straight to the real questions.
Value. AI delivers the information. Your sales team delivers the confidence to decide.
Product. AI names strengths and weaknesses openly. Know your product honestly, and you turn that into an advantage.
Looking ahead. Sales has always changed when the customer changed. AI is the next leap. The talk shows what sales looks like after it.
WHAT YOU TAKE AWAY
- 01
An AI check: what does AI say about your company today?
- 02
The four shifts as a checklist for your company
- 03
A clear first step for tomorrow
The book behind the talk: “The Customer Was Here” by Steffen Baermann, e-book from November 30.